Starting Check-in Reward: Tomson Riviera

Han Feng also had a point about the two companies’ core businesses being different. From their perspective, it might be more appropriate for the Yu Group to be a subsidiary of Shengding Group.

"Yes, Chairman Han does have a point. And what I’m about to discuss next is the ’IP Internet of Things’ plan proposed by President Ye!"

"The IP Internet of Things?"

Everyone was slightly taken aback.

Even Han Feng looked a bit puzzled, clearly having no idea what Zhu Yun was about to say.

"Traditionally, it’s true that the two companies’ business operations are quite different. But according to President Ye’s concept, they can be perfectly integrated. We can use the Yu Group’s physical industries as a foundation, a home for the derivatives of our company’s anime and game IPs. This will promote the development of our derivative culture."

Zhu Yun continued,

"For example, in the restaurant industry, we can use it as an anchor point for our anime IP derivatives, run events, and strive to build a brand culture. In the real estate industry, we can create integrated smart communities—neighborhoods with a cultural foundation..."

Hearing this, everyone started to get the picture. To put it bluntly, this so-called "IP Internet of Things" plan was all about combining virtual culture with physical industries to create a brand effect.

Why are Nike sneakers so expensive?

Is the technology really that much better?

In reality, many domestic shoes are also quite good. But Nike has built a brand culture, a sneaker culture, which is why their shoes have such a high added value.

As for the real estate industry, the price of a residential community in the current domestic market is mainly determined by its renovations and location...

In other words, there’s very little added value.

But now, adding some IP cultural elements would undoubtedly make them much more attractive and unique. Moreover, it would also serve as a form of promotion for the IP itself.

This is even more true for the restaurant industry. By leveraging the existing fanbase of an IP, you can attract customers. Many businesses in the country already do this...

For example, KFG. During holidays, they always run small events. Buy a bucket of chicken, get a small toy. This not only serves as promotion but also genuinely boosts sales significantly.

"Chairman Ye’s concept is indeed worth pondering."

Han Feng nodded, a hint of mild surprise on his face.

The truth was, it wasn’t that they were unaware of these things. They had just never deeply considered how to integrate them.

But Ye Ling had. And he had even formulated a foundational concept.

"Zhu Yun has made it very clear, but I hope you will all pay attention to one more thing."

At this, Ye Ling also stood up.

"Shengding Group’s growth has slowed in recent years. I know this is because Shengding has hit a plateau. However, I hope you all will redouble your efforts and not limit your sights to just the domestic market."

Do not limit your sights to just the domestic market!

Hearing Ye Ling’s words, the eyes of everyone present flickered with a new light.

Ye Ling’s statement was not without basis. A "retirement" mentality had gradually begun to permeate Shengding Group.

While it couldn’t compare to a giant like Penguin, Shengding Group was still a hegemon from the early days of the internet. An ordinary small or micro-enterprise couldn’t possibly shake its foundations.

And that was precisely the problem. Not quite at the top, but far from the bottom. This was the kind of situation that most easily led to complacency.

Many of the directors present had lost the passion they had when the company was first founded. This was, to a certain extent, another reason for the company’s slowing growth.

"If you’re not moving forward, you’re falling behind! If you don’t evolve, you get eliminated!"

"My goal is to take Shengding international."

"Alright, meeting adjourned."

With that, Ye Ling didn’t linger. He turned and strode out of the conference room, leaving an impression of swift, decisive action.

The many directors sat stunned in their seats. Clearly, Ye Ling’s words had struck a deep chord with them.

Many of them were veterans from the company’s early days. They had lived through that period of struggle, so Ye Ling’s words resonated with them even more profoundly.

They had all witnessed Shengding Group’s current state of affairs over the years.

To put it bluntly, they had achieved some success and then relaxed!

If this were a traditional industry, relaxing might be fine. But Shengding Group was a company whose core business was the internet!

The internet was all about one word: "change"!

In just one or two years, earth-shattering transformations could occur...

...

"Chairman Ye, it seems your words made a deep impression on them."

Zhu Yun commented with a sigh of admiration as she followed behind Ye Ling.

She was truly in awe of Ye Ling now.

The previous acquisition, the IP Internet of Things concept he just proposed, and the words he had just spoken... these things might seem simple on the surface, like anyone could do them, but they had managed to reactivate the entire company.

If Shengding Group was a sleeping dragon, then Ye Ling was the one who had just whipped it awake!

"In its early years, Shengding’s development was on par with companies like Penguin. But now it’s merely a Fortune 500 company. We really need to do some self-reflection."

Ye Ling’s words were tinged with a deeper meaning, and Zhu Yun, being a sharp woman, immediately understood his implication.

"I will take your teachings to heart, Chairman Ye."

Zhu Yun said respectfully.

"Mm, don’t put too much pressure on yourself. Just do your best. I’m not particularly familiar with the company’s actual operations, so I’ll have to rely on you all. I can only provide the concept."

Ye Ling said lightly.

"You’re being too modest, Chairman Ye."

Zhu Yun shook her head.

For a company, the most important thing was actually the concept Ye Ling spoke of.

The concept is the foundation for all operations. Without a concept, the entire company loses its direction. Therefore, a good concept half-determines the company’s future potential.

After leaving Shengding, Ye Ling went to check on the chosen venue for the art exhibition before returning to Tomson Riviera.

When he arrived, Ning Ruoxi was working on some draft illustrations.

Ye Ling only needed a glance to see that the girl’s artwork was actually quite good.

"Hey, have you ever considered live streaming?"

Ye Ling suddenly asked.

"Live streaming?"

Hearing Ye Ling’s words, Ning Ruoxi was taken aback for a moment.

"Yeah. In my opinion, your artistic skill is already excellent. But if your goal is to become a famous artist, you need to build your own fanbase."

Ye Ling said, as if it were the most obvious thing in the world,

"If you only ever make event posters for the company, design some game skins, and do illustrations, I think it’ll be very hard for you to make a name for yourself. None of that builds your personal popularity. You could consider getting into the manga scene, and maybe do some live streaming on the side..."